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About this addon
mashmash is built for all brands and agencies and allows you to launch ML-powered Marketing Mix Models (powered by Meta’s Robyn) directly in GSheets - fast, simple and without code! It gives you answers to questions like: - How to specify a marketing mix model that includes most relevant sales drivers? - How to select a model that best explains my business? - How much sales came from which marketing channels ? - What are the most profitable channels with highest ROAS or lowest CPA? - How should I redistribute my budget to maximize my total marketing ROAS? With mashmash, your team can build MMM models within a few days, learn new ways of measuring ROAS, use the insights to educate decision-makers or guide your media agencies to make better decisions. 1. Simple installation & fast results ⚡ Launch machine-learning-powered MMM quickly without coding, directly in GSheets. Run multiple models simultaneously on the cloud time and get results within minutes instead of hours. 2. Transparent model selection 💻 Configure the model and hyperparameters with ease. Compare different models and choose the best model for your business with our assisted model selection flow™. 3. Intuitive insights 💡 Reduce human bias. Understand ROAS, diminishing returns and saturation curves. Use mashmash’s budget allocator™ to optimize your budget with different growth scenarios.
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