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How to Send Personalized Emails at Scale with Gmail Add-ons

Published 5/5/2025
Updated 5/5/2025
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If you're sending outreach emails, newsletters, or updates, doing it manually is inefficient. Google Workspace add-ons like Mailmeteor, GMass, and YAMM (Yet Another Mail Merge) can help you send personalized messages in bulk — right from Gmail.

✉️ Why Use Gmail Mail Merge Tools?

  • Send 100s or 1000s of emails that look personal
  • Track opens, clicks, and bounces
  • Avoid sending from third-party platforms
  • Stay inside your trusted Gmail interface

🧰 Tools You Can Use

1. Mailmeteor

  • Privacy-first, no data stored on external servers
  • Works directly with Google Sheets

2. GMass

  • Powerful scheduling, sequences, and auto follow-ups
  • Great for cold email outreach

3. Yet Another Mail Merge (YAMM)

  • Clean UI, popular among educators and nonprofits
  • Tracks email metrics in Google Sheets

⚙️ How to Use (Step-by-Step)

  1. Create a Google Sheet with columns: First Name, Email, Custom Message, etc.
  2. Install your chosen mail merge add-on from the Marketplace
  3. Open Gmail → compose an email using placeholders like {{First Name}}
  4. Launch the add-on → select your Sheet → match columns
  5. Preview → Send → Track performance

📈 Use Cases

  • Cold outreach to potential customers
  • Event invites or webinar follow-ups
  • Student updates or school newsletters
  • Personalized survey requests

🧠 Tips to Avoid Spam Filters

  • Limit batch sizes (under 500 emails/day for regular Gmail)
  • Use text-heavy templates with minimal links
  • Warm up new accounts before sending at scale

✅ Summary

Gmail add-ons let you run full-scale email campaigns with personalization, tracking, and zero hassle. You don’t need external tools — just Sheets, Gmail, and the right add-on.

Find your next email tool on AddonsHunt.com.

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